ABOUT US

“Every eye is an if-eye.”

IF-EYE advocates that every eye is a conditioned eye and produces works capable of changing perspectives.

IF-EYE imbues the stories it encounters with unique messages and presents them in various forms through innovative media tools. In this audiovisual and imaginary journey, it accomplishes its productions with experienced and creative companions. It cultivates the stories on our planet with skillfully woven art approaches, providing its audience with unique experiences making use of the possibilities of this field. It meets conditioned eyes with groundbreaking productions, and thus offers evidences to the world of that another view is possible.

IF-EYE accompanies you on your journey by adding its own touches to the stories you want to tell.


FOUNDER

Nazım Güveloğlu, the founder of IF-EYE, completed his undergraduate studies at METU Department of Business Administration and got his master’s degree at the same university’s Department of Political Science and Public Administration. He conducted doctoral studies on political science at METU and Frankfurt. Since beginning to create his first short films in 1996, he has produced works in various formats including short films, documentaries, public service announcements, TV commercials, promotional videos, and feature film scripts, in Turkey, Russia, and Germany. He has received awards at various festivals and served on juries.


Our Values

IF-EYE upholds the following values in every endeavour it undertakes:

Planet Rights

IF-EYE considers living on a healthy planet a fundamental right for all living beings. Therefore, it does not engage in activities that could harm any living creature on the planet.

Originality

IF-EYE aims to present every story by putting it into an original form. It processes every production with creativity.

Trust

IF-EYE values truth in mutual communications. It considers honesty one of its core values and bases all its relationships on honesty and respect.

Cooperation

IF-EYE values cooperation, knowing that the fields it operates in are based on teamwork. It creates ways to enable cooperation not only in production but also in decision-making processes.

Gender Equality

If-Eye values gender equality in all its production processes and products. It is a signatory of the United Nations Women’s Empowerment Principles.

Anti-Discrimination

IF-EYE is against all forms of discrimination based on language, religion, ethnicity, gender, sexual orientation, disability, age, and species. It supports the revelation of the intrinsic value of individuals from all human identities and other living beings.